Skillset: Graphic Design, Web Design, Visual Hierarchy, Branding Fundamentals Completed formal training as a TESDA scholar, building a strong foundation in graphic and web design. Developed an understanding of layout systems, brand consistency, and design principles used across digital platforms.
Creative Production Internship and Video Storytelling
Skillset: Video Editing, Storytelling, Content Planning, Creative Collaboration Completed a creative production internship where I worked as part of the production team, including roles as staff and co-director for various shoots and events. This experience helped me understand how to craft clearer stories through video, from planning scenes to final edits, while working closely with different creatives on set. Through this hands-on exposure, I developed a stronger sense of pacing, audience attention, and storytelling, allowing me to create video content that feels natural, engaging, and aligned with a brand’s message rather than overly promotional.
Skillset: Social Media Management, Content Strategy, Creative Direction, Paid Advertising
Managed and executed social media content while collaborating with cross-functional teams on content planning and creative direction. Ensured alignment between brand messaging, visuals, and audience engagement across platforms. Planned, launched, and optimized paid advertising campaigns on platforms such as Facebook and Instagram, focusing on audience targeting, creative testing, and conversion performance. Developed ad creatives and copy aligned with funnel objectives, monitored key metrics (CTR, CPC, CPA, ROAS), and implemented data-driven optimizations to improv results. Worked closely with content and creative teams to ensure organic content and paid ads supported one another, creating cohesive campaigns that increased reach, engagement, and lead generation.
Skillset: Funnel Strategy, Landing Pages, GoHighLevel, WebCake, Automation
Built conversion-focused funnels and automated systems designed to turn traffic
into qualified leads. Focused on simplifying the customer journey and improving lead conversion.
Design and Web Foundations
Social Media Management and Ads Specialist
Funnel Building and Automation
Funnel Webinar Operations and Campaign Support
Skillset: Webinar Setup, Audience Flow, Campaign Execution
Worked as webinar staff for SODO, gaining hands-on experience in end-to-end webinar operations. Familiar with the full process including preparation, live execution, and post-webinar flow for lead nurturing and sales conversion
Freelance Graphic Designer
Skillset: Client Communication, Creative Design, Project Delivery
Handled freelance graphic design projects, working directly with clients to
translate ideas into visual concepts. Managed deadlines, revisions, and
delivered designs aligned with business objectives.
Sales and Client Conversion
Skillset: Sales Communication, Lead Qualification, Client Handling
Handled sales-related tasks such as engaging prospects, qualifying leads, and supporting conversions. This experience strengthened the connection between marketing systems and real sales conversations.
Team Leadership and Relationship Management
Skillset: Team Leadership, Project Coordination, Communication, Alignment
Led and managed teams across creative and marketing projects.
Facilitated team meetings and alignment sessions to ensure clarity,
accountability, and smooth execution.